People choose the auction method for selling their real estate because it is fast and clean.
There are many reasons why they may be in a hurry to sell:
There are some pretty strong misconceptions of how auction marketing works. Be assured that it is a myth that auctions are only for distressed or foreclosed properties. As stated above, people want to sell their property fast for a variety of reasons and the traditional method of selling real estate is anything but fast.
In the auction method, the waiting is eliminated, along with the lengthy period of time that your home must be available for strangers to traipse through. Buyer contingencies and painful negotiations are gone. Instead of your property being one of many in a real estate agent’s ad or brochure or a needle-in-a haystack in the Multiple Listing Service, it will be marketed individually and exclusively nationwide with the goal of bringing the maximum possible number of prospective buyers to your door for a one-time event, culminating in a sale. The auction method of marketing usually compresses the sales process down to a 30 day period and typically brings fair market value, often more than the seller expected. Instead of setting a sales price and negotiating the price down as in the traditional method; buyers are bidding the sales price up until the price reaches what the market will bear.
There are three types of auction that we conduct:
Whichever type the seller chooses, it is made known in all advertising and marketing of the auction so that all prospective buyers will know what to expect on auction day. All properties are sold “as is, where is” thus there are no contingencies, etc.
| Auction | Traditional |
| The Focus is on YOUR property alone! | The Property is one of many being listed and shown. |
| The result is offers in 30-60 days or less. | Property may remain on market for months or years without offers. |
| Extensive advertising is done featuring your property exclusively. | Minimal advertising is done with heavy reliance on Multiple Listing Service |
| Buyers act on your schedule. | Little motivation for buyers; you wait on them. |
| Auction provides catalyst to promote buyer interest. | Price reduction is encouraged to create buyer interest in activity. |
| Auction realizes the property’s true market value. No limit on upside potential. | Upside potential limited by asking price. Usually negotiated down from there. |
| All conditions of sale are set in advance, thus eliminating negotiations. | Seller must negotiate all aspects of sale. |
| Property is sold without contingencies. | Contingencies are common. |
| All offers are presented to the seller before and during the auction. | Few offers are received, and rarely multiple offers at one time. |
| The guesswork in determining the asking price of property is eliminated. | Seller risks overpricing, and thus seeing little interest, or under pricing and selling for less than the property is worth. |